How well do your media branding and identity integrate with your strategy?
Through McG Media’s strategic discovery process, organizations often realize that they need to update their branding and visual identity. McG Media works with clients to…
Articulate what feelings and values they want their brand to communicate to their audience
Determine what the best visual design is to communicate the brand.
Identify what types of media platforms best serve your brand/audience.
Decide (if web/social media-based) what functionality is necessary
Design whatever assets are appropriate (web, video, audio, print etc) and work with client to approve design/approach
Build/Create the new media campaign (web, video, audio, print etc) from the approved designs