An organization's media strategy is a gauge of how committed it is to entering into a relationship with its audience.

Simply being in relationship is not enough though. In our media-saturated environment, the content and conversations an organization uses to engage its audience(s) need to be created with a deep understanding of:

      • Who/what the organization is
      • Who they are trying to attract and
      • The ethos and tone of the various media platforms they are using
From internet start ups and web magazines, small businesses and large to conventional media organizations, nonprofits, educational institutions and ancient religious traditions, McG-Media has helped organizations and brands achieve enormous growth and enhanced effectiveness.

Through a thorough process of research and discovery with clients, we determine organizational strengths and weaknesses as well as the competitive landscape in their industry. The process enables greater clarity around what the organization’s goals are and how they can be achieved.

The report that results from this process, is both an explanation of findings as well as a strategic plan for how McG Media can help the organization meet and exceed their goals.

“You can’t create powerful media and messaging without first understanding who and what you are! McG Media’s depth of analysis and understanding of my company and our competition has been extraordinary. Like most entrepreneurs, I knew that media and marketing were important but McG Media helped focus me on the essence of my company’s value proposition.”

Donna Olah-Reiken Founder, Preferred Business Management Solutions

“Moving seamlessly from big-picture strategic thinking to smaller scale content creation, McG Media has become an invaluable addition to our organization. Consultant, thought partner, writer, producer etc, Bill McGarvey combines enormous creativity across multiple media platforms with a deep awareness of our mission and history. His contributions have challenged us to grow our own vision of how our 100-year-old organization can operate in the new millennium.”

Rev. Dr. Emma Jordan-Simpson Executive Director, Fellowship of Reconciliation, USA

“McG Media has changed our organization and community. They have helped us see that terms like ‘branding, content creation and community engagement’ aren’t simply marketing jargon but an opportunity to reflect our organization’s values and mission.

Whether it was creating branding and content for outreach and enrollment, producing live stream events, hosting professional development days or creating forums of healing during catastrophic events, Bill has inspired us to think deeply about who we are as a community and communicate it boldly.”

Elliot Guerra Director of Mission Development, Academy & Church of Our Lady of Mount Carmel

 

Bill McGarvey, McG-Media LLC Founder

As a best-selling author, editor, musician, producer and entrepreneur, Bill McGarvey has had extensive experience in all facets of media helping clients articulate their brand and expand their audience. His expertise is in linking creative vision and mission effectiveness across wide-ranging business, non-profit and social-change endeavors.

Bill worked with organizations and individuals to discern and clarify their goals, brand identity, content and communications strategy. He excels in the art of helping mission-driven leaders build teams and the creative and organizational structures necessary to execute strategy and achieve the organization’s goals.

Click here to download a pdf of his CV.

Contact: bill@mcg-media.com

Bill is a native of Philadelphia and a longtime resident of the NYC metro area (Hoboken). He is a graduate of Georgetown University.

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