About

What kind of stories is your organization telling in the attention economy?

Psychologist, economist and Nobel Laureate Herbert A. Simon first coined the term the “attention economy” at the dawn of the information age, observing that “a wealth of information creates a poverty of attention.” More than a half-century later, his insights have proven prophetic.

The 21st-century media landscape has become a modern-day Tower of Babel, in which endless information and messaging exist as undifferentiated noise. How does an individual or organization break through that noise and earn that most precious of assets: other people’s time and attention?

Great creativity, of course, is key along with a strategic, data-driven approach that asks the fundamental questions in the pursuit of measurable results.

Research, Discovery and Strategic Planning

McG Media has worked with organizations on every level of their media, messaging and mission. From targeted, time-limited campaigns and general media strategy to overall brand analysis and competition research, McG Media is a full-service media company that combines world-class, award winning creative with deep research and insight.

Through a thorough process of research and discovery, McG Media is an effective thought partner for clients by helping them understand their strengths and weaknesses as well as the competitive landscape in their industry. The brand report that results from this process, is both an explanation of findings as well as a strategic plan for how McG Media can help the organization meet and exceed their goals.

“You can’t create powerful media and messaging without first understanding who and what you are! McG Media’s depth of analysis and understanding of my company and our competition has been extraordinary. Like most entrepreneurs, I knew that media and marketing were important but McG Media helped focus me on the essence of my company’s value proposition.”

Donna Olah-Reiken Founder, Preferred Business Management Solutions

“Moving seamlessly from big-picture strategic thinking to smaller scale content creation, McG Media has become an invaluable addition to our organization. Consultant, thought partner, writer, producer etc, Bill McGarvey combines enormous creativity across multiple media platforms with a deep awareness of our mission and history. His contributions have challenged us to grow our own vision of how our 100-year-old organization can operate in the new millennium.”

Rev. Dr. Emma Jordan-Simpson Executive Director, Fellowship of Reconciliation, USA

“McG Media has changed our organization and community. They have helped us see that terms like ‘branding, content creation and community engagement’ aren’t simply marketing jargon but an opportunity to reflect our organization’s values and mission.

Whether it was creating branding and content for outreach and enrollment, producing live stream events, hosting professional development days or creating forums of healing during catastrophic events, Bill has inspired us to think deeply about who we are as a community and communicate it boldly.”

Elliot Guerra Director of Mission Development, Academy & Church of Our Lady of Mount Carmel

Bill McGarvey, McG-Media LLC Founder

As a best-selling author, editor, musician, producer and entrepreneur, Bill McGarvey is a storyteller and leader for organizations who take the social responsibility and impact of their enterprise seriously (essentially ANY organization today that wishes to remain relevant). He specializes in working with teams to help mission and justice-based organizations identify, understand and implement their brand strategy to expand their audience and increase their impact. His expertise is in linking creative vision and mission effectiveness across a wide-ranging business, non-profit and social-change landscape. Bill excels in the art of helping mission-driven organizations build teams and the creative capacity necessary to execute strategy and achieve their goals.

Bill works with organizations and individuals to discern and clarify their goals, brand identity, content and communications strategy. He excels in the art of helping mission-driven leaders build teams and the creative and organizational structures necessary to execute strategy and achieve the organization’s goals.

Click here to download a pdf of his CV.

Contact: bill@mcg-media.com

Bill is a native of Philadelphia and a longtime resident of the NYC metro area (Hoboken). He is a graduate of Georgetown University.