McG Media Collective

Casey Cotton

Brand Marketing and Communications

Casey has over two decades of brand consulting and marketing communications experience, helping clients shape their business and audience strategies. She applies consumer behaviors and industry/business/cultural trends to develop and execute partnerships and integrated marketing programs that deliver results and impact. Casey develops and builds teams that expertly collaborate with cross-functional partners to ensure quality and efficiency. She had produced award-winning and industry-leading programs for clients such as American Express, Kleenex, and Starwood Preferred Guest, among many others.

Christine B. Whelan, Ph.D.

Health & Behavior Research

Christine B. Whelan, Ph.D. is a translational academic with a focus on behavior change. She’s known as the “Purpose Professor” at Emory University where she spearheaded campus-wide integration of purpose and flourishing initiatives as part of the innovative Emory Purpose Project. She also serves as an adjunct associate professor at the Center for the Study of Human Health. Her superpower is translating academic research into small-steps programs that can be applied to daily life. She’s consulted on programming and communications for AARP, Jackson National, and Agilities from the DeBruce Foundation. She’s a keynote speaker, author of five books, and appears on national media programs including NPR’s Marketplace Report, the TODAY Show and The New York Times.

Anthony Romeo, PhD,

Special Consultant

Tony is an experienced educator, business executive, consultant and entrepreneur. He served in various roles at Unilever in Europe and North America over the course of many years. As Chief Economist and Head of Corporate Strategy at Unilever, he led many strategic and organizational initiatives and corporate re-alignments. As chair and founder of Unilever’s Interactive Brand Center, he led the company’s efforts to move into the digital era. In 2000 Advertising Age recognized him as one of their “i-20’” new economy leaders.

His academic experience spans positions at Wharton, London Business School, the University of Connecticut and Columbia University. He has written extensively on issues of competitive strategy, marketing and the economics of technology. He’s consulted for multiple Fortune 500 companies, including major technology companies, and has worked with numerous tech startups and multiple non-profits. He has also served as a member of Advisory Boards or as a Consultant to the National Science Foundation, the Institutes of Medicine, the National Academies of Science and Engineering, the Congressional Office of Technology Assessment, the United Nations, NASA, the Federal Trade Commission, and the Small Business Administration.

Joseph Lepler

Digital Marketing Specialist

Joe is a results-driven brand development and digital marketing professional with over two decades of experience in design, project management, web development, SEO, and email marketing. He’s helped hundreds of clients get the most out of their brand through listening and identifying their needs, research, market analysis, and the ability to uncover paths to client success.

Adam Levine

Creative Director

With over 25 years of experience, Adam brings a seasoned, well-rounded perspective to branding and design. He supports clients in the wellness and automotive sectors and oversees all marketing and design work for Branded Hospitality Group. Prior to that, he was a founding partner of 10 Advertising, a boutique NYC firm specializing in the automotive industry. Over the years, he has provided graphic design and marketing services across a wide range of industries, including healthcare, hospitality, real estate, automotive, and fitness.